Inbound

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  • Website/Blog Promotion

    Promoting your blog comes in two forms: promoting the entire site and promoting specific posts or articles. Basically, they work much the same but there are a few differences.

    Site Submission Through Pings: The first step most people will tell you do is submit your site to search engines and directories. Not me. You get quality information here, not the same old cliches.

    The first step you need to do is nothing. Well, kinda nothing. If you are using WordPress, it has built-in function called “ping” which sends a note to many search engines and tagging services to say “Hello World!” Literally. In fact, with WordPress, before you even publish your first post, the first test post called “Hello World” on WordPress issued pings the moment it was installed. Search engines and tagging services all over the world got the message that your blog is active and ready to be searched. Now, it is up to you to fill it with content to make the search engines and tagging services full and content.


    Submit to Search Engines and Directories, Too: Still, it does help to do a little work yourself to make sure you reach any search engines or directories that aren’t on the WordPress ping list. The second step you could take involves using other pinging services and promoting your blog or blog post to search engines and directories outside of Google and Yahoo’s realm through site submissions.

    For free or little money, you can do this easily through the easy-to-use Self-Promotion Website Promotion. Robert Woodhead has been helping website managers and owners promote their websites for free since 1997, after he got so frustrated with scams from greedy site promoters. I’ve been using his services for over five years and have to admit that while I’d love to totally redo his site’s layout and writing to make it more user-friendly, you literally have nothing to lose but time to take advantage of his great service. And if you really like it, a donation is always appreciated.

    Self-Promotion Website Promotion helps you promote your blog or site to hundreds of different search engines, directories of all shapes, sizes, and specialites, and to many foriegn language search engines and directories. He even offers help and submission information for getting awards for your site. This is a great way to get into speciality and small search engines to help spread information about your site or blog around. All for free.

    If you pay, there are many other benefits and bonuses for promoting your site, so consider donating to the cause to help the site keep going and to improve your SEO coverage.

    You can submit your entire blog through Self-Promotion or any search engine or directory, or you can submit a specific post. Many people think you can only submit your whole site, but individual pages are also welcome, if they apply specifically to the category to which you are submitting to.

    For instance, this post would not be appropriate to add to the DIY > Home Improvement category, even though I have titled it a Do-It-Yourself project. It is more appropriate to place it in the SEO or Web Development categories.

    If you have an extremely popular post, or you think you have one that should be very popular and well received by a lot of people as educational and informative, consider submitting that specific post to search engines and directories to attract attention to the post, not just your blog.

    Become Active and Visible: The third step you need to take in promoting your blog or post is to become active. Becoming active with your website or blog means posting frequently, at minimum 3 times a week, interacting with those who comment on your blog, commenting on other blogs around the Blogosphere, and getting involved within your blog’s subject community.

    In order to get noticed, you have to be noticed. If you want attention, you need to get people’s attention so they will come see what else you have to say on your blog.

    Commenting on other blogs do several things. One, they create links back to your site, though the new use of the NOFOLLOW link attribute instructs search engines to ignore and not follow the link, making it irrelevant. But for those who do not use NOFOLLOW, the more links coming into your site, the better you may look for search engines’ ranking.

    Two, if you say something of interest, appear to be intelligent and eloquent, the odds are good that the blog owner and visitors will click the link on your name or blog address to find out if you have more intelligent and eloquent things to say. This invites more visitors.

    Third, if you are really intelligent and eloquent and your blog showcases it, the odds are high that someone will give you a mention or put you on their blogroll to tell the world that here is an intelligent and eloquent blogger who deserves some attention.

    There are many ways to become active as a blogger, and as a byproduct, visible. Get active by contributing to other blogs and getting involved within the blogging community, or at least with the community or industry you blog about. Volunteer to help if the industry features volunteer services, which most do. The more you participate opening, the more visible you become, and the more you encourage people to visit your site to find out what all the activity is about.

    Consider establishing yourself as an expert. This doesn’t mean you become a snob, but learn all you can and share what you learn with others about what interests you. Experts get a lot more interest than unfocused, talk-about-everything-under-the-sun bloggers. Visitors want to know that when they return, they are going to find consistent, quality content and information that attracted them in the first place. And as an expert, people soon learn where to come for your expertise.

    The key to getting active with your blog is to remain visible and accessible, developing relationships and educating, not just sitting there waiting for the world to come to you. You have to go to it.

    Build Incoming Links and a Reputation: The fourth step usually covered by most cliche SEO techniques is to work hard on creating link exchanges. A link exchange is when another blog or website links to yours. This can be through a reference in a post or on a blogroll or links list. Links are powerful tools that connect the web together.

    The old thinking was that the more link exchanges or incoming links you have to your site, the higher your page ranking in search engines. Those days are over. You can have 4000 incoming links to your site, but if you have no decent content on your blog and lack other critical elements, then those links are useless. Search engines know the difference now. In fact, you could be penalized for lack of content and too many incoming links.

    Link exchange gimmicks and services don’t work. Got it?

    What does work is getting people to write about your blog or posts, or including your blog in their blogrolls. This encourages increased traffic as people follow the link to you.

    What does work is getting the right people to write about you and include you in their blogrolls. The right people are those with blogs or sites that have credible and honest content, with lots of incoming links to that fabulous content, and those you would trust to say “hey, I recommend this site”.

    We may call this technique the “Consumer Confidence Blog Rating”. People rely upon the researchers and experts at Consumer Reports to give them qualified advice on what to buy, as well as warning them of what goes wrong with products. Search engines have a form of Consumer Reports ratings on websites helping them to decide which are good and which are bad and which are in between. This is reflected in their page rankings. The higher the “PR”, the more confident in the content and material a search engine is in the site. A link from a good PR site to your site has a higher value than 4000 links from any old sites.

    Again, we get back to content, content, content. Have information, resources, and content worthy to link to, and people will link to you and blog about what you have to say. You want to get the best SEO rating you can get? Then spend quality time presenting quality information to the world of the web. The rest will happen naturally.

    Lorelle.wordpress.com

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