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  • Using Social Bookmarks

    Social bookmarking has become the next ‘big thing’ on the Internet. I have experimented with several social bookmarking sites and have found them to be an excellent way to draw visitors (it should may help to boost our site rankings). Below I will discuss the most effective sites and how to use them to your advantage.

    Del.icio.us

    del.icio.us is a social bookmarking tool. It works the same was as your web browser favorites list, however your ‘bookmarks’ are visible to the public on the del.icio.us website. The only drawback, if you can call it that, it that you must install the del.icio.us toolbar in order to tag and add bookmarks to your del.icio.us page. All you have to do is install the toolbar, then go to your sites and pages and, click ‘I like it’ it on the toolbar, customize the title, description and add tags (keyword tags of course). While it isn’t a huge instant traffic draw, it does add relevance to the sites or pages you link to and this of course helps boost your ranking in the search engines.

    Digg.com

    Digg.com (digg) is somewhat different than del.icio.us in that you do not need to install a toolbar to submit items to Digg. To use Digg you must link to actual pages, such as articles, news items and information. All you need is a Digg account to start posting links to your content. I use it a lot for blog posts and articles that I write. It helps boost relevance of your content plus it gets traffic from Digg.com.

    Netscape

    Netscape is trying to reinvent itself as a social journalism website where content is contributed by members. It is similar to Digg in terms of submitting content. I haven’t seen a huge increase in traffic from Netscape however I do think over time it will. If nothing else it helps build relevance of your content.

    StumbleUpon

    StumbleUpon (SU) is very similar to del.icio.us as it is an online bookmark tool. It is also in my opinion the crème de la crème of instant traffic. On every new site or interesting article I post, the first thing I do is submit it to StumbleUpon. Within minutes of posting a new item I can check my website logs and see new referrals from Sutmble Upon. It is a near instant traffic boost, and the great thing about it, the traffic keeps coming. I have been absolutely amazed at the power of StumbleUpon.  It does require a browser toolbar to add items to your profile. However it is well worth the time and effort.

    When you add a new content item or website to SU you have the option of tagging only, or tagging and adding to your profile. When I tag content or a site I use the keywords I am targeting. It will build relevance for your site.

    Blinklist

    Blinklist is very similar to StumbleUpon and del.icio.us in the way that they work. You must install a toolbar button on your web browser. It only takes about 15 seconds to install Blinklist and then you can start blinking your websites.

    Social Bookmarking tools is one of the easiest and safest ways to bring in visitor traffic, build your search engine ranking and get the word out about your products and services. While there are other social networking tools out there, the ones I have mentioned have proven themselves to be search engine and marketing tools.

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