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  • Using Ping Services

    Pinging has been around for a long time, but it is now being used in a new, and better, way. According to Wikipedia:

    Ping is the name of a computer network tool used on TCP/IP networks (such as the Internet). It provides a basic test of whether a particular host is operating properly and is reachable on the network from the testing host. Ping provides estimates of the round-trip time and packet loss rate between hosts. It works by sending ICMP “echo request?? packets to the target host and listening for replies (ICMP “echo response?? packets).

    Does that make sense? Basically, a ping is like a knock on the door. When used on websites and blogs, pinging services take your blog address (URL) and knock on the door of, say, Technorati, and says “Hey, I have a friend I want you to meet. You need to check them out. Here is their card.”

    Pinging is built into WordPress right out of the box. Every time you publish a new post, a ping goes to Ping-o-matic, which then forwards a ping onto many different search engines and tagging services to let them know that you have new content and to send out their crawlers and spiders to take a look.

    In a moment I will talk more about search engine submissions, but pinging has basically replaced site submissions. With WordPress and WordPressMU, pinging happens behind the scenes invisibly. You don’t even know that its happening, but your blog shows up on tagging services and search engines with no effort from you.

    Pinging is critical to SEO techniques today, so if you aren’t using WordPress, consider learning to manually ping to knock on the doors of search engines and tagging services to let them know you are available.

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