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  • The Reciprocal Link-Building Process

    The process for setting up and managing a reciprocal link campaign is as follows. It is an expanded set of steps that was covered under the section on general link-building. Again, I recommend you use tools such as SEO Elite or Arelis to help you out, but you can do it manually if you wish.

    Do a search of your most important keywords on Google, as mentioned before..

    1.  Determine which sites link to you now and which link to your competitors, as mentioned before. Visit each site and pare down the list as needed.

    2.  Obtain the email address of each website owner. This can be done several different ways:

    • Determine the email address directly from their Contact Us page.
    • Use the Whois utility from a domain registrar to look up the email address from the domain name record.
    • Use SEO Elite or Arelis, which have built-in Whois utilities to obtain the email address for a site owner.

    3.  Create a dedicated email account on your web server, such as, to help manage your efforts.

    4.  Create one or more email “templates” to use for contacting your prospective link partners. This is simply a form letter with “placeholders” that allow the email address to be automatical y merged in. Most email clients, such as Microsoft Outlook and Eudora, allow you to generate templates for this purpose.

    5.  One simple way of sending the same email to multiple people is to use the “bcc” option  (blind carbon) in your email program. This way, each email recipient won’t see all the other email recipients.

    6.  Be sure and include sample link code in your email template that can be copied by your prospective linking partners.

    7.  Once you start getting, make sure you have links to their sites on your links page. You will get a much higher response rate if you put their link on your site first.

    8.  Systematically manage, track and expand your efforts.  Get in the habit of spending at least one hour per week looking for new link partnerships. Your goal is to find new targeted traffic in as many different relevant locations as possible.

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