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  • Struggle in PPC 1

    #1: Keyword Kiss of Death – A Fatal Mistake Almost Every Struggling Affiliate Makes

    You know, a lot of you out there think, if you have a good keyword list, that it’s just a matter of:

    1. A properly setup AdWords campaign

    2. Having effective Google ads

    3. A landing page that converts

    Then you’re set, and ready to make windfall profits in your niche. Right?

    You Wrong!

    There’s one very common mistake that stops a lot of affiliates dead in their tracks.

    Before I explain exactly what this often fatal mistake so many newbie PPC affiliates make, let me lay the groundwork…

    I want you to think hard about this statement:

    When you first launch your campaign, having a broad keyword list is MUCH more important than having a deep keyword list.

    What in the world do I mean by “broad” and “deep?”

    A broad keyword list is one that has lots of related and lateral keywords (i.e. synonymous and different ways of saying the keywords) ? not just variations of one root keyword.

    So what’s the fatal error that a lot of PPC affiliates are making, even if they have an excellent keyword list, one with both broad and deep keywords?

    Most affiliates start bidding a deep keyword list FIRST, before bidding on a broad keyword list.

    Next, I’ll list the major problems with starting with a deep keyword list…




    1) TOO NARROW A FOCUS ON THE MOST COMPETITIVE KEYWORDS

    Most affiliates find every freaking variation and combination keywords until they’re blue in the face. They setup their Google ad campaign, and launch.

    Then they’re surprised when they hardly get any traffic while bidding 20 cents a click, and their conversions (sales) suck… since every other affiliate is also bidding on that keywords.

    Frustrated and losing money, they pause their campaign after a few weeks, and move on to something else… without even attempting to bid on other words.

    They figure if the keywords don’t convert for them, it’s hopeless! Besides, they lost $500 on the campaign, and don’t want to mess with it anymore.

    Sound familiar?

    2) MISSING OUT ON MOST OF THE TRAFFIC AND THE MOST PROFITABLE NICHES

    Even if you managed to get the keywords to convert, with a sharp professional looking review site that compares every possible benefit and feature of three differences, you still may be missing out on the most profitable niches in the market.

    In fact, in many markets a broad keyword list will deliver WAY more traffic than a deep one that focuses on the most competitive keywords.

    This is why it’s so important to start with a broad keyword list FIRST, before a deep keyword list. This will assure that you get the maximum amount of traffic and allow you to identify the most profitable sub-niches in your market.

    Once you go wide and see which sub-niche of keywords  are producing the most traffic and conversions (sales)… then you can zero in on those keywords. You can start adding more combinations and variations of those keywords (i.e. building a deep keyword list).

    So if you find (just an example), that keywords are getting a lot of traffic and a high conversion rate, then you can start adding as many variations and combinations of keywords you can find.

    By doing this, you’re now employing the 20/80 principle. You’re focusing your energy where you’re getting the highest return. :)

    So here’s EXACTLY what you need to do when launching your affiliate offer:

    1. Build a broad keyword list. Spend some time identifying every related and lateral keyword in your market. Think of synonymous and specific lists that relate to your keyword.
    2. Once you launch this broad set of keywords, your campaign will be getting traffic from all the major sub-niches in your market.
    3. Let your campaign run and identify the sub-niches where you’re getting the majority of traffic and sales. Focus in on those top sub-niches and go deep.

    To be continued…

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