Inbound

  • Related

  • Linking Do’s and Don’ts

    DO

    • Do submit your site to the Open Directory Project (OPD or DMOZ). A listing in the OPD is considered golden as the ODP feeds so many other directories, which will result in multiple listings for your site.
    • Do submit your site to Yahoo. It costs $300 a year to be reviewed and listed on Yahoo but this is a pretty small price to pay once a year compared with the number of people that use Yahoo.
    • Do submit your site to Business.com if you have are a B2B (business-to-business) site. It costs $100 a year to be listed here but is well worth it for the quality of traffic you get.
    • Do exchange links with all sites that offer similar or complementary services to yours, with specialized portals (vortals) and directories, and with industry associations.
    • Do create your own Related Links page rather than have it automatically generated by a program. Google has been known to penalize sites that generate Links pages using “cookie-cutter” template pages.
    • Do include a link to your site in your “signature” line when you post in forums, blogs, or newsgroups. This also applies when submitting articles or sending out newsletters.
    • Do link to each page on your site from your home page (or your sitemap page) and back again. This will help funnel PageRank to your most important pages.
    • Do include inline links on your site. Inline links appear in the body of a paragraph rather than in a navigation menu. Google likes the neighboring text that surrounds inline links.
    • Do use simple A HREF format links rather than JavaScript to generate the link. Google may have a harder time deciphering your link otherwise.
    • Do actively monitor who links to you. You need to track this on a regular basis to make sure your link is added on sites you have agreed to trade links with.

    DON’T

    • Don’t use “click here” as the text link for any link, ever. Otherwise, Google may decide your site is about “click here.”
    • Don’t exchange links with link farms, link free-for-alls (FFAs), or other sites that are obvious spam.
    • Don’t exchange links with unrelated sites simply to boost the number of links. Your customers won’t be on these sites and it won’t help with Google.
    • Don’t have broken links on your site. While not as critical with Google, Yahoo routinely checks your site for broken links. Plus, it is unprofessional.
    • Don’t “hide” your links using JavaScript, forms or other methods, unless you have a legitimate reason for doing so.
    • Don’t have your Links page automatically generated by a program. Google has been known to penalize sites that generate Links pages using “cookie-cutter” template pages.

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