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  • Keyword proximity

    Keyword proximity can be defined by the level of relativity or the relationship or proximity of a keyword with the other keywords is useful. This way is to ensure no double (repeating) keyword writing by taking into account the relevance of the content of the web.
    By keyword proximity, you can find the opportunity to add a combination of words or phrases by proximity between keywords. It is useful to determine the combination of the title page, headers, paragraphs and content.

    Some search engines use keyword proximity concept in determining the ranking of search results. A website titled “Cheap Cars” will be ranked better than the site titled “cheap car sale”. This is because that the phrase “cheap car” is more specific and focused. It also needs to be a consideration in using such conjunctive “and”, “or”, “the”, etc …

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