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  • Keyword Factors and Page Relevance

    Keywords are intrinsically related to search terms – those  words and phrases that people enter into a search engine to find specific information. Most people enter 2 to 5-word phrases in Google to find what they are looking for. Google in turn analyzes all pages in its index and lists the pages which contain those search terms. Each website usually contains one or two keywords that are repeated more often than others throughout the site. These keywords dictate the “theme” of a website, and will be discussed later on.

    How well you can define the theme of your site, and how well you can optimize the use of keywords that comprise the theme of your site, will greatly influence your ranking with Google.

    Google determines the most relevant web pages based on a hypertext search and analysis of your site and of other sites that contain links to your site. Specifically, Google looks to see if the text of a link (the clickable portion) that points to your site, the title of the linking page, and other content on the linking page, also contain your keywords.

    Note: When Internet marketers speak of optimizing a site for a search engine, they are usually talking about improving those aspects and elements of your website that will improve page relevance.

    Link Factors (PageRank) and Page Importance

    Page importance is all about links – their quantity, quality, and strength, which we will discuss later on. This part of the algorithm is also called the Google PageRank (PR).

    Google looks for links that point to your site from other websites. Google believes a link from website A to website B is a “vote” for the importance of website B. In this way, other websites add votes for your website, which in turn helps increase a pages PageRank value on your site. Each page on your site has a PR value. Usually the PR value is the highest for the home page as most people will link to your home page rather than another page on your site.

    The more web pages that link to your site, the more important Google thinks your site is and hence the higher your PageRank value can be. Moreover, it is the quality, as well as the quantity, of links that matter – not all links are valued the same.

    However, keep in mind that PageRank is but a single (albeit important) factor used in ranking. Sites that are highly optimized for particular keywords can outrank sites that are less optimized but have higher PageRank values.

    PageRank value is assigned after comparing every page on every site in the Google index against one another. This is over 3.3 billion web pages! Note that PageRank does NOT factor in keywords or phrases used on your site.

    Note: When Internet marketers speak of increasing your link popularity, they are generally talking about increasing the quantity and quality of links to your site, generally through a reciprocal link exchange effort.

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    4 comments to Keyword Factors and Page Relevance

    • It’s always too complicated to discuss things like page rank and all of those google’s stuff. Even top bloggers have a different opinion sometimes. There are also myths surrounding seo tricks.

      But the more complicated and more myths, the more we can’t help ourselves to start hacking our sites. That’s the never-ending cycle between search engine, internet user and webmasters. We like it so much, don’t we? 😀

    • @ Abbie : Absolutely. but there just the typical of human to always seeking and collecting. And then, when they have a lot, they start to confuse from where to start – cause each guidance might start from different path. So, this might be the challenge to analyze and find our own path.
      And again, this is the genuine that might be wander for people to search, the sweet cookies for search engine to crawls, and the delicious desert to the webmasters. isn’t it? :)

    • Inspiring post!I was not aware with it before that other websites add votes for our website, which in turn helps increase a pages PageRank value on our site.I was wondering how google rank our page?I found your post excellent to meet my questions.Thanks a lot for sharing such a knowledgeable article,keep sharing.

    • @ Attorney : Thank you for visiting. Hope it can be meaningful to share each-other.

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