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  • Google Instant and SEO

    You should have probably hear about the recent Google’s search engine change. This new enhanced engine present the biggest real change in search engine results and may improve search results in general – according to Google. It basically shows search results in real time, as you type letter by letter.

    Here is a quote from the official Google Instant page:

    Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.

    The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback.


    Well, this new enhancement gives some questions open when it comes to the SEO and overall search engine experience we are used at:

    1. Google Instant would NOT kill SEO

    Some people started to say that Google Instant will kill SEO or make it unimportant! I absolutely disagree with this point of view. Though it will certainly change the way SEO works today, it would NOT kill or make it irrelevant in the future.

    A skilled SEO experts would know how to improve SEO for this new engine on Google. For my opinion every website can improve overall SEO for this new search enhancement easily.

    2. Title Tags are now More Important

    For my own opinion, this new approach will make title meta tags even more important when it comes to search engine optimization in general. Mostly because your pages will appear in more searches from now, and you may receive some more views for your pages.

    Right now its very easy to click while you searching. Gives you more potential exposure to your main and secondary keywords right in search engine result page.

    3. Keywords are now More Important Too

    From now, the best possible keywords will count more! If they are important and valuable to Google, they will be displayed in instant suggestions at better positions. A secondary keywords will count less but may improve them too because they might be displayed as a suggestions too!

    I think that all (main and secondary) keywords will improve using this new search enhancement. Of course, the main (popular) keywords will be displayed at first positions and secondary are displayed below – but every exposure is important and might be valuable for you at the end!

    4. SEO Research is Easier than Ever

    This new way of searching opens some new tactics and opportunities that may directly (or indirectly) affect your overall search engine optimization research in general.

    From now you can easily see what is important for SEO by researching which keywords are popular and which are not. All of that can be done within minutes and lets you decide which keywords combination you are going to use on your site titles.

    Google is rolling the change around the world. But right now Google Instant is available only for Google.com (English) search engine.

    I think that with proper SEO research you might get some good SEO factor for all your websites. Improving your chances to display on Google search engine pages more.

    I think this new approach is good for all bloggers and a website owners. From now, SEO will work differently by giving more importance for keywords and title tags in general. In the future, be more concentrated on these two aspects if you want to explore full Google’s potential.

    I would like to see what do you think about it? Feel free to post comment below with your own opinion regarding this enhanced search.

    Source : Bashbosh

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