Black Hat SEO

Bad search engine  optimization techniques  can  get  you blacklisted from  a  search engine. Some techniques  that  are  considered spam  are  cloaking, invisible  text, tiny  text,  identical  pages, doorway  pages, refresh tags, link  farms, filling  comment  tags  with keyword phrases  only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites.

While  these  techniques  might  work  to  give  you a  higher  ranking  for  short  time  in  the  long  run they will hurt you.

Therefore we recommend you rather avoid the following:

1)        Doing anything to trick the search engines. If what you are doing is not listed as one of the previous “white hat SEO” the search engines will likely view it as spam and penalize you.

2)        List  keywords  anywhere  except  in your  keywords  meta  tag. It  is  thus  not  usual  to name  keywords  alone  without  any  other  “sentence  stuffing”. Search engines  know this and will consider you spamdexing.

3)        Use the same color text on your page as the page’s background color. This has been used by  some  people  to stuff  their  web pages  with keywords, which is  not  a  clear practice. Search engines are able to detect this and view it as spam.

4)        Use the same tag  more than once on the same web page, e. g. using  more than one title tag.

Use any keywords in your keywords meta tag that do not relate to the content of your website