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  • Adsense Works and Doesn’t Works

    More and more people are entering the world of blogging, and many of them are putting their hands on Google Adsense to generate a part-time income.

    Some of them made it successfully and become full-time blogger. They are able to climb to the top of the Adsense ladder and cash their tens-of-thousands checks, laughing all the way to the bank, while others are still scratching their head in dismay trying to figure out what went wrong.

    What Doesn’t Work:

    1) Duplicated Content

    It surprises me when I receive emails asking me where to scrap content to make money from Adsense. Don’t waste your time. Google is penalizing on duplicated content. If your blog is filled with content copied from article directories or free-to-copy articles, you will end up in the recycle bin of not only Google Search Engine, but the mind of blogosphere. It is so easy to detect a piece of duplicated content.

    Don’t use them unless they are really that good that you need to let your readers read. If you currently run a blog full of duplicated content, consider dumping it if it is not making you money. If it is making you money, it won’t be long. You have to insert unique content into the blog to save it from being swept.


    2) Merely A Diary

    If your blog is merely a diary without a theme, it can be hard to make money from Adsense. You can make much more if your blog is closely focused upon a theme. If you are planning to start a blog soon for the purpose of cashing with Adsense, forget about a diary. The ads appearing on a diary cannot be well targeted. People will not click if there is no relevancy of the ads to the content. People are hungry for information, especially information that solves their problem, provides convenience or provides entertainment. Think of a creative theme and rock on it, just not a simple diary.

    3) High Paying Adsense Keywords

    The hype is still around. People are spending thousands of dollars acquiring high paying Adsense keywords. They are near to nonexistent.

    Google has smart pricing that rules in the favor of the advertisers. Google has never disclosed how many percent of revenue it is going to share with you. If you found a keyword that advertisers are paying $25 per click, it is unlikely that you will earn $12 a click on that keyword. In fact, it is suggested that you steer away from the keywords appearing in any suggested high paying keyword list when you are first starting out. They do not pay what you think they will pay, but the competition is stiff. You might not even get a click at all, so why bother spending a whole 120 pages blog on the keyword?

    4) Blind link exchange

    Till these days, I still receive emails requesting a “blind” link exchange. I am always happy to get a request about link exchange, but when I look at the proposed link, it has nothing to do with my theme!

    I am writing about gardening and someone send an email asking for link exchange with his blog about Car’s Performance! Blind link exchange will not work. In fact, it is rumored that blind link exchange will not make but break your blog. You cannot control who is linking to you, but you have absolute choice on who you want to link to. If you link to spam blogs, called splogs, Google might think you have problem distinguishing what’s good and what’s not and penalize on you for that. Be careful on the link you are sending out.

    What Works:

    1) Content is King

    In fact, original content has become more and more important. Sites that do not have good amount of unique content will be weeded out slowly, not only by Google, but by the whole blogosphere. Would you rather bookmark and revisit a blog with full unique, useful content or a blog with duplicated junky content? Or a blog that simply spreads affiliate links on all possible words? The answer is clear, Content Is Still The King!

    2) Theme-based Blog

    So many successful implementations of such kinds of blogs. Instead of simply a blog, or a collection of daily musings, many blogs are setup to closely focus around a theme. For example, if you are writing about gardening, what you need to do with your blog is to have a comprehensive, closely focused content about gardening, and only gardening. Forget about setting up a pond in your garden. Forget about the benefits of practicing Tai Ji in the garden. Focus on “gardening”.

    3) Niche In A Niche

    Gardening is a niche. Bonsai gardening is a niche in a niche. If you plan to start a blog now, you need to consider setting up the blog within a niche, not on a niche. The competition has been furious.

    Most popular niches have already been filled. Now, people aremoving into niche in a niche. it is a race on who gets to root into a niche first and establish a name. So, try to think if there is a niche in a niche that complements your current venture. You might want to start a launch into a niche in a niche.

    4) Contextual Link Exchange

    Contextual link exchange happens this way: You are writing about Bonsai gardening. You see someone else writing about Bonsai gardening. You write about that blog and give a link to it. You then email the blogger about the link, and ask if he will review your blog and give you a link back on his blog. Both of you are talking about bonsai gardening. Both of you write a post and give a link to each other. It is so natural that Google is going to put weight on this type of linking.

    5) Video Blogs

    you are setting up a blog, and you want heavy amount of targeted visitors, use video. Write some content and capture some videos. Post the video on YouTube, Google Video and every place that allows video. Embed the video in your blog. If you do it correctly and frequently, you can gather a mass of loyal repeat visitors. You can also get links easily. Video is one of the easiest way to link bait! This will help you build up your ranks in Google and give you even more free traffic from the search engines.

    6) Outsource Content Writing

    This has become popular. Successful bloggers are not building one blog. They are building a network of blogs. We call it a Blog Empire!

    We do not write the content ourselves. We outsource the content writing. We do, however, tell the writers what to write and what not to write. We do, as well, edit the content to add in some passion and personalization. With the right outsourcing, we are able to manage not one, but more than 30 blogs at one time, and still have time to research and develop new blogs!

    Now I have pointed out 4 things that will not work and 6 things that will work very well and there are a lot of hints in the words.

    Thing changes, accept the change. Implement the change and ride the trend. If you follow the above suggestions, you have all it takes to make money blogging with Adsense!

    Thank you for reading.

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