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  • Methods of website linking 2

    According to the post about The methods of website linking, this is the next page.

    Underlinking

    The opposites of overlinking are null linking and underlinking, which are phenomena in which hyperlinks are reduced to such a degree as to remove all pointers to a likely-needed context of an unusual term, in the text-area where the term occurs. Underlinking results whenever a reader encounters an odd term in an article (perhaps not even for the first time), and wants to briefly browse more deeply at that point, but he or she cannot without an extensive search of the article for a (possibly non-existent) instance of the linked term.

    The extreme case of underlinking is a dead-end page, a page with no links at all. Usability experts discourage making dead-end pages.

    Underlinking also occurs when web pages use the rel=nofollow attribute to prevent search engines from considering these links when performing link analysis, weighting or ranking. Wikipedia is a well known example of this kind of underlinking.

    Link doping

    Link doping refers to the practice and effects of embedding a large number of gratuitous hyperlinks on a website, in exchange for reciprocal links. Mainly used when describing blogs, link doping usually implies that a person hyperlinks to sites he or she has never visited, in return for a place on the website’s blogroll, for the sole purpose of inflating the apparent popularity of his or her website. Since the search algorithms of many web directories and search engines rely on the number of hyperlinks to a website to determine its importance or influence, link doping can result in a high placement or ranking for the offending website.

    Originally used in an essay published in Sobriquet Magazine and on Blogcritics.org, link doping has been confused with the related practice of excessive hyperlinking, also known as “link whoring”. While the two phrases may be used interchangeably to describe gratuitous linking, link doping carries the additional connotation of deliberately striving to attain a certain level of success for one’s website without having earned it through hard work (as an average athlete on steroids might perform better than a naturally gifted athlete not on performance-enhancing drugs).

    Free for all linking

    A free for all (FFA) link page is a web page set up ostensibly to improve the search engine placement of a particular web site. Webmasters typically will use software to place a link to their site on hundreds of FFA sites, hoping that the resulting incoming links will increase the ranking of their site in search engines. Experts in SEO techniques do not place much value on FFAs. First, most FFAs only maintain a small number of links for a short time, too short for most search engines to pick up. Second, the high “human” traffic to FFA sites is almost completely other webmasters visiting the site to place their own links manually. Finally, search engine algorithms count more than link numbers, they also check relevancy which the unrelated links on FFA sites do not have. Another drawback to FFAs is the amount of spam e-mail webmasters will receive from members of the FFA. Using an FFA can be considered a form of spamdexing.

    Link popularity

    Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings. Link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.

    Search engines such as Google use a special link analysis system to rank web pages. Citations from other WWW authors help to define a site’s reputation. The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them.

    Link bait

    Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Matt Cutts defines link bait as anything “interesting enough to catch people’s attention.” Link bait can be an extremely powerful form of marketing as it is viral in nature.

    Link bait in search engine optimization

    The quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. Part of successful linkbaiting is devising a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can help promote the piece in tandem. Social media traffic can generate a substantial amount of links to a single web page. Sustainable link bait is rooted in quality content.

    Types of link bait

    Although there are no clear-cut subdivisions within link bait, manyattempt to divide them into types of hooks. This is a short list of some of the most common approaches with brief descriptions:

    • Informational hooks – Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit.
    • News hooks – Provide fresh information and obtain citations and links as the news spreads.
    • Humor hooks – Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait.
    • Evil hooks – Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.
    • Tool hooks – Create some sort of tool that is useful enough that people link to it.
    • Widgets hooks – A badge or tool, that can be placed or embedded on other websites, with a link included.

    Forum signature linking

    Forum signature linking is a technique used to build backlinks to a website. This is the process of using forum communities that allow outbound hyperlinks in their member’s signature. This can be a fast method to build up inbound links to a website; it can also produce some targeted traffic if the website is relevant to the forum topic. It should be stated that forums using the nofollow attribute will have no actual Search Engine Optimization value.

    Link broker

    A link broker is a company that allows you to buy or rent links. Link brokerages function in a few different ways but all offer the same service: selling or renting you links. The quality of the sites, the links they sell and the prices vary greatly, as do the effects those links can have at the search engines.

    Blind link

    Some links are created to intentionally hide the ultimate destination of a link until the user has clicked on it. It’s accomplished via redirection (possibly a URL shortening service) or client-side JavaScript. Blind links are usually used for deceptive or advertising reasons, and are most associated with TGPs and Rickrolling.

    Blog comments

    Leaving a comment on a blog can result in a relevant do follow link to the individual’s website. Most of the time however leaving a comment on a blog turns into a no follow link, which is almost useless in the eyes of search engines such as Google and Yahoo. On the other hand, most blog comments get clicked on by the readers of the blog if the comment is well thought out and pertains to the discussion of the other commenters and the post on the blog.

    Source : Wikipedia

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